You don’t need to be an expert to understand
that the current state of the market
is absolute crap.

No deadlines,
no budget,
no good briefs,
no good ideas,
no Cannes Lions for film
(for the first time in HISTORY).

But there’s no shortage of rule-makers,
nonsensical metrics,
clients driven by fear,
guidelines,
and lots of people wanting to have a say in everything
without deciding on anything.

And what better to represent this moment
than something that’s always there,
lurking in the corner of a lack of creativity?

Something that steps in to “fix”
the lack of craft,
lack of time,
lack of creative quality—
as if something so small and insignificant
could tackle such an impossible mission.

It: THE BUG

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My Role: Creative Direction / Art Direction
Directors: Manimou