The visual identity for Fbiz’s 25th anniversary draws from the Y2K aesthetic,
evoking the moment the agency was born:
the transition from the 1990s to the 2000s.
It was a time marked by technological enthusiasm
and optimistic expectations for the future.

In pop culture and design, this spirit was embodied in a futuristic, chrome,
digital, and clean aesthetic — a symbol of an era that believed in the transformative power of technology,
especially within the realm of communication.

The use of chrome, in addition to referencing the Y2K style,
represents both the agency’s silver anniversary and its mission
to redefine the future for its clients.

The tagline “Cortando mato alto” (“Clearing the high brush”) encapsulates the essence of Fbiz:
pioneering, digitally native, and innovation-driven.

The visual system includes a commemorative logo, posters,
and digital assets that consistently convey this positioning
in a provocative and timely manner.

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My Role: Art Direction