Striding Man, the greatest icon of Johnnie Walker,
walks the world for over 100 years. Alone.

But nowadays, progress is not individual.
Is collective.

So we made that centenary symbol evolve.
Now he has the company of diversity.

We created new characters, of the most diverse types,
and put them next to our protagonist.
More than a new logo, it became an integrated campaign
to inspire people to walk together.

And as the important thing is diversity,
we made real consumers become protagonists
of our best-selling product,

The Johnnie Walker Red Label.

The progress of one is the progress of all.
Keep Walking.

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Awards:
CLUBE DE CRIAÇÃO | PROMO | IN BOOK

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My Role: Art Direction
Director: 300ml + Vetor Zero
Illustrations: Estudiorama