For 50 years, Ticket has shaped the benefits category in Brazil.
From paper vouchers to digital cards,
every evolution has been designed around workers.
Because evolving means standing alongside the people who make Brazil happen.
Ticket. Evolving for 50 years. Now 100% digital.

Talking about 50 years means talking about legacy and transformation.
From helping build PAT into a global benchmark
to driving a more digital future, Ticket has always kept people at the center.

The idea was to make this evolution visible and tangible,
showing how Ticket has been part of different moments in people’s lives.
The film’s visual language reinforces this transition from analog
to digital in a fluid, symbolic way.

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My Role: Creative Direction
Production / Direction: Big Studios