54% of the brazilian population is black,
while 82.2% of congressmen
and 84% of journalists at the biggest newspapers are white.
Raça, the largest publication on afro culture in Brazil,
rethought the use of twitter.

To raise awareness of - and to speak out against -
the structural racism that regularly erases
and silences black voices in brazilian society.
#blackcharacters is a wake up call to amplify
and occupy more spaces in public opinion.

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Awards:
CANNES | CREATIVE DATA | SILVER
CANNES | DIGITAL CRAFT | BRONZE
CANNES | MOBILE | BRONZE
CANNES | DIRECT | BRONZE
CANNES | DIRECT | BRONZE
CANNES | CREATIVE DATA | SHORTLIST
CANNES | SOCIAL & INFLUENCER | SHORTLIST
CANNES | MOBILE | SHORTLIST
CLUBE DE CRIAÇÃO | BEST USE OF SOCIAL MEDIA | GOLD
CLUBE DE CRIAÇÃO | BEST USERS CONTENT | SILVER
CLUBE DE CRIAÇÃO | TECHNOLOGY INNOVATION | IN BOOK
CLUBE DE CRIAÇÃO | BEST USE OF DATA | IN BOOK
ANDY AWARDS | IDEA | GOLD
ONE SHOW | SOCIAL MEDIA | MERIT
ONE SHOW | SOCIAL MEDIA | MERIT
ONE SHOW | INTERACTIVE | MERIT
ONE SHOW | INTERACTIVE | MERIT
ONE SHOW | DIRECT | MERIT
D&AD | DIGITAL DESIGN | SHORTLIST

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My Role: Creative Direction / Art Direction