When India was going through a major education crisis,
Navneet, the nation’s largest educational content provider,
started a movement to value teachers.

Launched on Teachers’ Day,
the social experiment invited the country to recognize the teachers
by giving them something that other valued professions already have:
a title.

More than a symbolic act, the title became a cultural shift,
bringing together institutions, governments, and society
around the debate on national education, addressing salaries,
qualification, and the reform of the educational system,
in a country where profound changes still need to be made.

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Awards:
CANNES | ENTERTAINMENT | SILVER
CANNES | SUSTAINABLE DEVELOPMENT GOALS | BRONZE
CANNES | PR | SHORTLIST

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My Role: Creative Director
FCB BRASIL + FCB INTERFACE MUMBAI