“Absolut Cinema” is more than a meme.
It is a conversation happening across social media
all over the world.

So during the week when conversations about cinema
take over the internet, we mixed a meme that already belongs
to the internet with the hype around the awards season
to bring to life a proprietary idea that only Absolut could create,
placing the brand right in the middle of the moment.

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My Role: Creative Direction, Art Direction