Everyone has that friend who, at the first opportunity,
asks, "So, did you watch Round 6?"

At the barbecue, in English class, or at the baby shower,
they always say, "So, did you watch Round 6?"

Let's agree, monotematic and uninteresting people
can get tiring, right?

That's why those who have SKY never run out of things to talk about.

Unlike those who ONLY subscribe to streaming platforms,
those with SKY have it all.

From the 9 PM soap opera to the morning news,
from live football to reality show reruns,
from princess movies to zombie series.

Because we know that the way we consume content has changed.

And today, more than ever, as important as being a content hub
is valuing the difference that this content makes in people's lives.

In other words: being a well-rounded, interesting, well-informed person
ready for any topic.

Quite different from that friend who only asks,
"So, did you watch Round 6?"

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My Role: Creative Direction / Art Direction
Director: Lucas Shannon / Landia
Photo: Pablo Vaz