JCDecaux > OOH for All
Now OOH is for everyone — truly everyone.
We’ve developed a new tool that allows people with visual impairments
to hear promotions, offers, product launches,
and all the exciting things advertising has to offer.
After all, people with visual impairments are consumers
of advertised brands too.
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Awards:
CANNES | MEDIA | SHORTLIST
CLUBE DE CRIAÇÃO | OUT OF HOME | BRONZE
CLUBE DE CRIAÇÃO | ESG/IMPACT | BRONZE
CLUBE DE CRIAÇÃO | CREATIVE USE OF AUDIO | BRONZE
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My Role: Creative Direction / Art Direction
Director: Igor Selingarde - SugarCane
Technology: Bizsys