You’ve probably seen a cat crash a video call,
sneak into a news report, or pop up during a livestream...
but a cat hijacking an ad?
That’s a first!

To celebrate World Cat Day with a purr-fectly clever twist,
GoldeN took over more than 300 OOH screens across São Paulo
— turning the city into a feline playground.
This bold move was part of a never-before-seen partnership
that brought curious cats right into the spotlight —
and onto the streets.

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My Role: Creative Director