With this repositioning campaign
for one of Brazil's most traditional brands,
we aim to rejuvenate the approach to the consumer
while, at the same time,
preserving the pillars built over
more than 60 years of history.
-
Awards:
PROFISSIONAIS DO ANO | FINALIST
CLUBE DE CRIAÇÃO | COPYWRITING | IN BOOK
CLUBE DE CRIAÇÃO | ACTOR DIRECTION | SHORTLIST
-
My Role: Creative Director
Director: Fábio Mendonça