Peak Gaming Performance Starts with Proper Nutrition.

Being a top gamer takes more than just skill
— it’s about knowledge, training, focus, talent, and yes, physical and emotional stability.
That’s why we created "Hungry Games" for Hellmann’s:
a smart platform designed to detect when gamers need to refuel
to avoid a drop in performance.

Developed in collaboration with programmers, neuroscientists, and the FURIA eSports team,
the technology monitors physical and emotional signs in real tim
— like tired eyes, impatience, dry lips, and yawning —
to let players know when it’s time to eat and stay at their best.

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My Role: Creative Direction / Art Direction
Technology: Hogarth